Eureka is a design blitz that occurs over the course of 48 hours, which partners with a local non-profit community organization. Eureka! partners with a local organizations to help with social good and community-oriented issues. For the 2022 event, we partnered with CP Rochester, who specializes in supporting individuals of all ages and abilities to determine their own pathway in life. This year, I was responsible for creating the 2022 branding system. I developed a new banner, motion design piece, t-shirt design, stickers, and WordPress website.
My motivation for creating such a bright, colorful departure from my general visual style was in order to appeal to the average college student- and to hopefully get them involved with community engagement events.
While this was an individual project, I was working under the guidance and advisement of RIT Professor Lorrie Frear.
